Art Spaces Archives Project

AS-AP

Apple

Organization Name:   Apple
Contact(s): Jacki Apple
Contact: Jacki Apple
Type: Alternative Space
Other Relations: Billy Apple, Jacki Apple. Jacki Apple is contact person to get us in contact with Billy (ex-husband and collaborator).
Street 1: 161 West 23rd Street
City: New York
State: NY
Phone: none
Fax: none
Status: Defunct
Began: 1969
Ended: 1973
Last Update: 11/10/05

Mission Statement:

"I began the space in 1969 in order to provide an independent and experimental alternative for the presentation of my own work and the work of other artists,,,a place where artists could discuss, present and experience "difficult works -- pieces which often could not be done in commercial galeries. I am concerned with the element of "risk", of stepping out on thin ice.....so that the guiding philosophy of what has been presented her (at Apple) has been that the artist’s attempt at experimentation, investigation, and communication be extended as far as possible... This is more important than the "success" or "failure" of any individual work...The process predominates, thus the aartist’s intent becomes the determining factor. Every act that has taken place in this space, from the moment the artist enters, has been considered an integral part of his/her art activity. in the space there is no separation art and non-art activities. The installation or preparation of a performance event, or process-situation is considered valid as an art situation/activity/event in art context. In the past four years the emphasis at Apple has been placed on Art & Discourse, a forum for work evolving from dialog...collaborative situations - an interaction between artists, art situations and participants, between artists and non-artists... It was part of my studio in the beginning. Thirty artists have participated in this space....they help maintain it...assume some responsibility. It must be restored to its original condition after each event. There has been no outside institutional funding. The financial viability of the work is never the issue... a few friends occasionally make personal contributions -- it always operates on that edge. I would like to expand the concept of Group Activities: an open-ended situation of interaction between an unknown number of people. The idea is to continue a necessary alternative within the art context: an open evolving situation concerned with the exchange of ideas, concepts, experiences, attitudes, perceptions, verbal and non-verbal communication. A meeting place." Billy Apple 1973

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